What is an A/B Test? The Ultimate Guide to Fearless Optimization
A/B testing (also known as split testing) is a proven technique for optimizing websites, landing pages, and offers. This type of testing ensures that they are engaging, converting, and profitable. And A/B test is a simple way to test two options against one another to determine which one delivers better results.’ And it doesn’t need […]
Neuromarketing. What is it? It’s Your Exciting Secret Advantage.
It’s quite possible that we live in the golden age of something called “neuromarketing.” That’s why it’s sad that only big companies and the initiated few are taking advantage of it. But we’re about to change that. A brief story. As an economist, I was always taught that people are rational. They approach each decision […]
Create Your Ideal Customer Avatar Using a Little Popular Sentiment?
You’ve heard that you need to create your ideal customer avatar. Maybe you’ve built one in the past. Maybe you skipped it completely. It was one more piece of the information overload problem in the online marketing circus. But if you create an avatar that builds Creator/Customer Cohesion… the world opens up. You change from […]
A Customer Avatar So Amazing That You’ll Actually Use It?
Have you tried to create a customer avatar in the past, only to shove it into a drawer, never to look at it again? Thrown it away? Ignored it completely? Are you tired of feeling confused and directionless? Being afraid of having no customers? Or worse… a group of high-maintenance customers that demand more value […]
Customer Avatar Checklist: The Ultimate Guide
Why do you need an ideal customer avatar checklist? You’ve built them in the past. And because no one either shows you the right way to create one, or they just gloss over it… you shove it in a drawer. Never to be looked at again. And rarely – if ever – used. Let me […]