A Customer Avatar So Amazing That You’ll Actually Use It?

Jimmy Buffett knows his customer avatar!

Have you tried to create a customer avatar in the past, only to shove it into a drawer, never to look at it again? Thrown it away? Ignored it completely? Are you tired of feeling confused and directionless? Being afraid of having no customers? Or worse… a group of high-maintenance customers that demand more value […]

Customer Avatar Checklist: The Ultimate Guide

The Ultimate Ideal Customer Avatar Checklist

Why do you need an ideal customer avatar checklist? You’ve built them in the past. And because no one either shows you the right way to create one, or they just gloss over it… you shove it in a drawer. Never to be looked at again. And rarely – if ever – used. Let me […]